Our Privacy Policy

FG Labs (“we”, “our”, or “us”) is committed to protecting the privacy and personal information of our clients, website visitors, and all parties who interact with us. This privacy policy explains how we collect, use, store, and disclose personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect and process the following types of personal information:

Contact Information: Includes your name, email address, phone number, and business details.
Usage Data: Information about how you interact with our website, including IP address, browser type, device identifiers, and website navigation patterns.
Communication Data: Records of any correspondence with us, including enquiries, support requests, and other communication.
Service Data: Information related to your use of our AI-driven services, consultations, or other professional services we provide.

2. How We Use Your Information

We process personal information for the following purposes:

To Provide Services: Deliver the services and support you request, including consultations and any AI-driven marketing or customer service solutions.
Communication: Respond to enquiries, provide customer support, and send administrative information.
Improvement and Personalisation: Analyse and improve our services, website functionality, and user experience.
Marketing: With your consent, send marketing materials or updates regarding our services, special offers, or events.
Compliance and Protection: Fulfil legal obligations, protect our rights, and prevent misuse of our services.

3. Legal Basis for Processing

Under GDPR, we rely on the following lawful bases for processing your data:

Consent: When you have provided explicit consent, especially for receiving marketing communications.Contractual Necessity: To provide you with services based on a contract with you.
Legitimate Interests: For purposes such as improving our services, enhancing security, and conducting business operations.
Legal Obligations: To comply with legal requirements, such as tax reporting and court orders.

4. How We Share Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following situations:

Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These providers have access to data only as necessary to perform their functions and are obligated to keep it confidential.
Legal Compliance: When required by law, regulation, legal process, or governmental request, we may disclose your information.
Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred, subject to confidentiality agreements.

5. Data Security

We implement robust security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. However, please note that no data transmission over the Internet is entirely secure. We strive to protect your data but cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law. When your data is no longer needed, we will securely delete or anonymise it.

7. Your Rights

Under GDPR, you have the following rights regarding your personal information:

Access
: Request a copy of your personal data that we hold.
Correction: Ask us to correct inaccurate or incomplete data.
Erasure: Request the deletion of your personal data in certain circumstances.
Restriction: Request a restriction on processing your data.Objection: Object to processing based on legitimate interests or for direct marketing purposes.
Data Portability: Request a copy of your data in a structured, machine-readable format.To exercise your rights, please contact us at contact@fglabs.co.

8. Cookies

We use cookies and similar technologies to enhance your experience on our website, analyse site traffic, and understand how users engage with our services. You can control cookies through your browser settings.

9. International Transfers

If we transfer your personal data outside of the UK or European Economic Area (EEA), we will ensure it is protected in a manner consistent with how your data is protected in the UK or EEA, typically through contractual safeguards.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will notify you of any material changes by updating the “Last Updated” date at the top of this page.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

FG Labs
Email: contact@fglabs.co
Phone: 01524 907025
Address: Lancaster, UK
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